Over the last ten years, social media has gone from cute little platform for kids to interact, to massive corporate tentpole. For competitive brands, it has become an invaluable marketing asset, but as it’s 2017, you’ve probably figured that out for yourself. Where most brands struggle today is in discovering what to post and when to post it, as this dilemma can impact a variety of important business functions that include brand relevance and community management. Content curation, along with a few simple posting strategies, can resolve both questions of what and when, can help you grow your social media profiles, and can increase your ability to interact with consumers.